Data Protection and Privacy Standard for Compliance with the General Data Protection Regulation (GDPR)
Community Marketing Partnership (aka, CMP) is a data analytics and direct marketing company that supplies information to companies in multiple industries in the USA. To provide the highest quality service to its clients, CMP needs to gather and use certain information about individuals.
This Data Protection and Privacy Standard (the “Standard”) for Compliance with the General Data Protection Regulation (“GDPR”) sets out how CMP (which shall include “we”, “our”, “us”, or the “Company) handle the Personal Data of our customers, suppliers, employees, contacts, workers and other third-parties.
This Standard applies to all Personal Data CMP Processes regardless of the media on which that data is stored or whether it relates to past or present employees, workers, customers, clients, supplier contacts, shareholders, website users or any other Data Subject.
This Standard applies to all Company Personnel in conducting the Company’s business. All Company Personnel are required to read, understand and comply with this Standard when necessary to the Processing of Personal Data on CMP’s behalf, and to attend any trainings established by CMP on its requirements. Compliance with this Standard is mandatory for all Company Personnel.
CMP understands that its business activities could present potential risks to individuals, its clients and to the company as a whole. This policy describes how this Personal Data must be collected, handled and stored to meet CMP’s data protection standards — and to comply with the GDPR. This Standard is intended to help protect the rights of CMP’s employees, clients, and global partners, and to protect itself from the risks of a data breach.
This Standard (together with any Related Policies and Privacy Guidelines) is confidential and proprietary to CMP and cannot be shared with third-parties, clients or regulators without prior authorization from the DPO, Chief Executive Officer (“CEO”), or Chief Operating Officer (“COO”) and only when done so in accordance with CMP’s confidentiality policies.
Automated Decision-Making (ADM) is when a decision is made which is based solely on Automated Processing (including profiling) which produces legal effects or significantly affects an individual. The GDPR prohibits Automated Decision-Making (unless certain conditions are met) but not Automated Processing.
Automated Processing is any form of automated processing of Personal Data consisting of the use of Personal Data to evaluate certain personal aspects relating to an individual, in particular to analyze or predict aspects concerning that individual’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements. Profiling is an example of Automated Processing.
Company Name refers to Community Marketing Partnership, LLC, a Arizona Corporation, including any subsidiaries or affiliated entities.
Company Personnel are all employees, contractors, agents, consultants, directors, officers, members and others identified as such.
Consent is an agreement which must be freely given, specific, informed and be an unambiguous indication of the Data Subject’s wishes by which they, by a statement or by a clear positive action, signifies agreement to the Processing of Personal Data relating to them.
Data Controller is the person or organization that determines when, why and how to process Personal Data. It is responsible for establishing practices and policies in line with the GDPR. CMP is the Data Controller of all Personal Data relating to the Company Personnel and Personal Data used in CMP’s business for commercial purposes.
Data Subject is a living, identified or identifiable individual about whom CMP holds Personal Data. Data Subjects may be nationals or residents of any country and may have legal rights regarding their Personal Data.
Data Privacy Impact Assessment (DPIA) is a tool and assessment used to identify and reduce the risk of a data processing activity. DPIA can be carried out as part of Privacy by Design and should be conducted for all major system or business change programs involving the Processing of Personal Data.
Data Protection Officer (DPO) is the person required to be appointed in specific circumstances under the GDPR. Where a mandatory DPO has not been appointed, this term means a data protection manager or other voluntary appointment of a DPO or refers to the Company data privacy team with responsibility for data protection compliance.
EEA are the 28 countries in the European Union (“EU”), Iceland, Liechtenstein and Norway.
Explicit Consent is consent which requires a very clear and specific statement (that is, not just action).
General Data Protection Regulation (“GDPR”) refers to the General Data Protection Regulation ((EU) 2016/679). Personal Data is subject to the legal safeguards specified in the GDPR.
Personal Data is any information identifying a Data Subject or information relating to a Data Subject that CMP can identify (directly or indirectly) from that data alone or in combination with other identifiers it possesses or can reasonably access. Personal Data includes Sensitive Personal Data and Pseudonymized Personal Data but excludes anonymous data or data that has had the identity of an individual permanently removed or scrubbed. Personal data can be factual (for example, a name, email address, location or date of birth) or an opinion about that person’s actions or behavior.
Personal Data Breach is any act or omission that compromises the security, confidentiality, integrity or availability of Personal Data or the physical, technical, administrative or organizational safeguards that CMP or its third-party service providers put in place to protect it. The loss, or unauthorized access, disclosure or acquisition of Personal Data is a Personal Data Breach.
Privacy by Design refers to the implementing of appropriate technical and organizational measures in an effective manner to ensure compliance with the GDPR.
Privacy Guidelines refer to the Company’s privacy/GDPR related guidelines provided to assist in interpreting and implementing this Standard and Related Policies
Processing or Process refers to any activity that involves the use of Personal Data. It includes obtaining, recording or holding the data, or carrying out any operation or set of operations on the data including organizing, amending, retrieving, using, disclosing, erasing or destroying it. Processing also includes transmitting or transferring Personal Data to third-parties.
Pseudonymization or Pseudonymized refers to replacing information that directly or indirectly identifies an individual with one or more artificial identifiers or pseudonyms so that the person, to whom the data relates, cannot be identified without the use of additional information which is meant to be kept separately and secure.
Related Policies are the Company’s policies, operating procedures or processes (to the extent deemed necessary and applicable by the Company) related to this Standard and designed to protect Personal Data.
Sensitive Personal Data is information revealing racial or ethnic origin, political opinions, religious or similar beliefs, trade union membership, physical or mental health conditions, sexual life, sexual orientation, biometric or genetic data, and Personal Data relating to criminal offences and convictions.
CMP recognizes that the correct and lawful treatment of Personal Data will maintain confidence in the organization and will provide for successful business operations. Protecting the confidentiality and integrity of Personal Data is a critical responsibility that CMP takes seriously at all times. The Company recognizes that it can be exposed to substantial fines depending on the breach, for its failure to comply with the provisions of the GDPR.
All directors, officers and managers are responsible for ensuring all Company Personnel comply with this Standard and need to implement appropriate practices, processes, controls and training to ensure such compliance. The DPO is responsible for overseeing this Standard and, as applicable, developing Related Policies and Privacy Guidelines.
Company Personnel should contact the DPO with any questions about the operation of this Standard, and in particular, in the following circumstances:
(a) if they are unsure of the lawful basis which they are relying on to process Personal Data (including the legitimate interests used by the Company);
(b) if they need to rely on Consent and/or need to capture Explicit Consent;
(c) if they need to draft Privacy Notices or Fair Processing Notices;
(d) if they are unsure about the retention period for the Personal Data being Processed;
(e) if they are unsure about what security or other measures you need to implement to protect Personal Data;
(f) if there has been a Personal Data Breach;
(g) if they are unsure on what basis to transfer Personal Data outside the EEA;
(h) if they need any assistance dealing with any rights invoked by a Data Subject;
(i) whenever they are engaging in a significant new, or change in, Processing activity which is likely to require a DPIA or plan to use Personal Data for purposes others than what it was collected for;
(j) if they plan to undertake any activities involving Automated Processing including profiling or Automated Decision-Making;
(k) if they need help complying with applicable law when carrying out direct marketing activities; or
(l) if they need help with any contracts or other areas in relation to sharing Personal Data with third-parties (including vendors).
Where necessary, CMP adheres to the principles relating to Processing of Personal Data set out in the GDPR which requires Personal Data to be:
(a) Processed lawfully, fairly and in a transparent manner (Lawfulness, Fairness and Transparency).
(b) collected only for specified, explicit and legitimate purposes (Purpose Limitation).
(c) adequate, relevant and limited to what is necessary in relation to the purposes for which it is Processed (Data Minimization).
(d) accurate and where necessary kept up to date (Accuracy).
(e) kept in a form which does not permit identification of Data Subjects for longer than is necessary for the purposes for which the data is Processed (Storage Limitation).
(f) Processed in a manner that ensures its security using appropriate technical and organizational measures to protect against unauthorized or unlawful Processing and against accidental loss, destruction or damage (Security, Integrity and Confidentiality).
(g) transferred to another country with appropriate safeguards being in place (Transfer Limitation).
(h) made available to Data Subjects and Data Subjects allowed to exercise certain rights in relation to their Personal Data (Data Subject’s Rights and Requests).
CMP is responsible for and must be able to demonstrate compliance with the data protection principles listed above (Accountability).
(a) Lawfulness and Fairness:
Personal data must be Processed lawfully, fairly and in a transparent manner in relation to the Data Subject. Personal Data may only be collected, Processed and shared fairly and lawfully and for specified purposes. The GDPR restricts actions regarding Personal Data to certain specified lawful purposes which includes, but is not limited to:
A Data Controller must only process Personal Data on the basis of one or more of the lawful bases set out in the GDPR, which includes Consent.
A Data Subject consents to the Processing of their Personal Data if they indicate agreement clearly either by a statement or positive action to the Processing. Consent requires affirmative action so silence, pre-marked boxes or inactivity are unlikely to be sufficient. If Consent is given in a document which deals with other matters, then the Consent must be kept separate from those other matters.
Data Subjects must be easily able to withdraw Consent to Processing at any time and withdrawal must be promptly honored. Consent may need to be refreshed if you intend to Process Personal Data for a different and incompatible purpose which was not disclosed when the Data Subject first consented.
Unless the Company can rely on another legal basis of Processing, Explicit Consent is typically required for Processing Sensitive Personal Data, for Automated Decision-Making and for cross border data transfers. Usually CMP will be relying on another legal basis (and not require Explicit Consent) to Process most types of Sensitive Data. Where Explicit Consent is required, the Company may be required to issue a Fair Processing Notice to the Data Subject to capture Explicit Consent.
CMP will use it best efforts to evidence Consent captured and keep records of all Consents so that the Company can demonstrate compliance with Consent requirements.
The GDPR requires Data Controllers to provide detailed, specific information to Data Subjects depending on whether the information was collected directly from Data Subjects or from elsewhere. Such information must be provided through appropriate Privacy Notices or Fair Processing Notices which must be concise, transparent, intelligible, easily accessible, and in clear and plain language so that a Data Subject can easily understand them.
Whenever CMP collects Personal Data directly from Data Subjects, including for human resources or employment purposes, it must provide the Data Subject with all the information required by the GDPR including the identity of the Data Controller and DPO, as well as how and why it will use, Process, disclose, protect and retain that Personal Data through a Fair Processing Notice which must be presented when the Data Subject first provides the Personal Data directly to CMP.
When Personal Data is collected indirectly (for example, from a third-party or publicly available source), CMP should provide the Data Subject with all the information required by the GDPR as soon as possible after collecting/receiving the data. CMP should also check that the Personal Data was collected by the third-party in accordance with the GDPR and on a basis which contemplates CMP’s proposed Processing of that Personal Data.
Personal Data must be collected only for specified, explicit and legitimate purposes. It must not be further Processed in any manner incompatible with those purposes. Personal Data should not be used for new, different or incompatible purposes from that disclosed when it was first obtained unless the Data Subject has been informed of the new purposes and they have Consented where necessary.
Personal Data must be adequate, relevant and limited to what is necessary in relation to the purposes for which it is Processed. Personal Data should only be Processed when performance of job duties requires it and should not be Processed for any reason unrelated to such job duties.
Personal Data should only be collected if it is required to perform one’s job duties. This means that CMP should not collect excessive data and that CMP ensures that any Personal Data collected is adequate and relevant for the intended purposes. When Personal Data is no longer needed for specified purposes, it should be deleted or anonymized in accordance with the Company’s data retention guidelines.
Personal Data must be accurate and, where necessary, kept up to date. It must be corrected or deleted without delay when inaccurate. CMP will attempt to ensure that the Personal Data it uses and holds is accurate, complete, kept up to date, and is relevant to the purpose for which it is collected. CMP should check the accuracy of any Personal Data at the point of collection and at regular intervals afterwards if possible. CMP should also take all reasonable steps to destroy or amend inaccurate or out-of-date Personal Data.
Personal Data must not be kept in an identifiable form for longer than is necessary for the purposes for which the data is processed. Personal Data should not be kept in a form which permits the identification of the Data Subject for longer than needed for the legitimate business purpose or purposes for which CMP originally collected it, including for the purpose of satisfying any legal, accounting or reporting requirements.
The Company will maintain retention policies and procedures to ensure Personal Data is deleted after a reasonable time for the purposes for which it was being held, unless a law requires such data to be kept for a minimum time. All reasonable steps will be taken when necessary to destroy or erase from CMP’s systems all Personal Data that is no longer required in accordance with all the Company’s applicable records retention schedules and policies. This includes requiring third-parties to delete such data where applicable.
Data Subjects should be informed of the period for which data is stored and how that period is determined in any applicable Privacy Notice or Fair Processing Notice.
(a) Protecting Personal Data:
Personal Data must be secured by appropriate technical and organizational measures against unauthorized or unlawful Processing, and against accidental loss, destruction or damage.
CMP plans to continually develop, implement and maintain safeguards which are appropriate for: (i) a company of this size, scope and business, (ii) the available resources, (iii) the amount of Personal Data that CMP owns or maintains for itself or on behalf of others, and (iv) identified risks (including use of encryption and Pseudonymization where applicable). CMP will regularly evaluate and test the effectiveness of those safeguards to ensure the security of its Processing of Personal Data. Company Personnel are responsible for protecting the Personal Data held by CMP. CMP expects all Company Personnel to implement reasonable and appropriate security measures in accordance or conjunction with the safeguards described above, against unlawful or unauthorized Processing of Personal Data and against the accidental loss of, or damage to, Personal Data. Company Personnel must exercise particular care in protecting Sensitive Personal Data from loss and unauthorized access, use or disclosure.
Company Personnel must follow all procedures and technologies we put in place to maintain the security of all Personal Data from the point of collection to the point of destruction. You may only transfer Personal Data to third-party service providers who agree to comply with the required policies and procedures and who agree to put adequate measures in place, as requested.
CMP’s data security safeguards are intended to protect the confidentiality, integrity and availability of the Personal Data. When interpreting and using this Standard:
Company Personnel must comply with and not attempt to circumvent the administrative, physical and technical safeguards CMP implements and maintains in accordance with the GDPR and relevant standards to protect Personal Data.
(b) Reporting A Personal Data Breach:
The GDPR requires Data Controllers make certain notifications in the event of any Personal Data Breach. CMP has implemented (or will implement) procedures to deal with any suspected Personal Data Breach and will notify those entities who are required to received notifications pursuant to applicable law.
If any Company Personnel knows or suspects that a Personal Data Breach has occurred, they are advised not to attempt to investigate the matter personally. Rather, Company Personnel should immediately contact the person or team designated as the key point of contact for Personal Data Breaches (for example, and in certain instances said contact could be the DPO, the information technology or security department, the legal department, or any other department identified by the Company). Company Personnel are also advised to preserve all evidence relating to the potential Personal Data Breach to the best of their ability.
The GDPR restricts data transfers to countries outside the EEA in order to ensure that the level of data protection afforded to individuals by the GDPR is not undermined. It is important to note that this transfer restriction does not necessarily apply to data transfers originating outside the EEA, whether to EEA or non-EEA countries. Transferring of Personal Data originating in one country across borders occurs when data is transmitted, sent, viewed or accessed in or to a different country. Personal Data should only be transferred outside the EEA if one of the following conditions applies:
All Company Personnel must comply with the Company’s guidelines on cross border data transfers.
Data Subjects have rights when it comes to how CMP handles their Personal Data. These include rights to:
CMP will attempt to verify the identity of an individual requesting data under any of the rights listed above and will not willingly disclose Personal Data to a third-party without proper authorization. If any Company Personnel receives such a request from a Data Subject, they must immediately forward it to their supervisor or the DPO for appropriate response.
It is important to note that given the nature of CMP’s business, the likelihood of a Data Subject seeking to enforce any or all of their rights under the GDPR is not high, however, all Company Personnel are expected to understand and comply as necessary.
(a) The Data Controller must implement appropriate technical and organizational measures in an effective manner, to ensure compliance with data protection principles. The Data Controller is responsible for, and must be able to demonstrate, compliance with the applicable data protection principles.
(b) The Company must have adequate resources and controls in place to ensure and to document GDPR compliance, such as for example:
(c) Sharing Personal Data:
Generally, under the GDPR, CMP would not be allowed to share Personal Data with third-parties unless certain safeguards and contractual arrangements have been put in place.
Typically, CMP only shares the Personal Data it holds with another employee, agent or representative of the Company (which includes its subsidiaries and affiliates) if the recipient has a job-related need to know the information and the transfer complies with any applicable cross-border transfer restrictions. Furthermore, except in those certain instances where CMP is providing Personal Data as part of the services it offers to vendors and clients, CMP will only share the Personal Data it holds with third-parties if:
(d) Record Keeping:
The GDPR requires CMP to keep full and accurate records of all of its data Processing activities. CMP will attempt to keep and maintain accurate corporate records reflecting its Processing, including records of Data Subjects’ Consents and procedures for obtaining Consents in accordance with any of the Company’s applicable record keeping guidelines.
These records should include, at a minimum, the name and contact details of the Data Controller and the DPO (if one such exists), clear descriptions of the Personal Data types, Data Subject types, Processing activities, Processing purposes, third-party recipients of the Personal Data, Personal Data storage locations, Personal Data transfers, the Personal Data’s retention period and a description of the security measures in place. In order to create such records, data maps should be created which should include the detail set out above together with appropriate data flows.
(e) Training and Audit:
To the extent necessary, CMP will ensure that all Company Personnel have undergone adequate training to enable them to comply with data privacy laws. CMP shall also regularly test its systems and processes to assess compliance.
Company managers and supervisors should regularly review all the systems and processes under your control to ensure they comply with this Privacy Standard and check that adequate governance controls and resources are in place to ensure proper use and protection of Personal Data.
(f) Privacy by Design and Data Protection Impact Assessments (DPIA):
If necessary, CMP will implement Privacy by Design measures when Processing Personal Data by implementing appropriate technical and organizational measures (like Pseudonymization) in an effective manner, to ensure compliance with data privacy principles.
Certain Company Personnel should assess what Privacy by Design measures can be implemented on all programs/systems/processes that Process Personal Data by taking into account:
A DPIA should include:
(f) Automated Processing (Including Profiling) And Automated Decision-Making:
Generally, ADM may be unadvisable and potentially prohibited when a decision has a legal or similar significant effect on an individual, unless:
CMP can Process Sensitive Data under certain circumstances, such as where it is necessary (unless less intrusive means can be used) for substantial public interest like fraud prevention. If CMP is going to make a decision based solely on Automated Processing (including profiling), then Data Subjects should be informed. This right must be explicitly brought to their attention and presented clearly and separately from other information. Further, suitable measures must be put in place to safeguard the Data Subject’s rights and freedoms and legitimate interests. CMP may conduct a DPIA before any Automated Processing (including profiling) or ADM activities are undertaken.
(g) Direct Marketing:
CMP is subject to certain rules and privacy laws when marketing to our customers. For example, a Data Subject’s prior consent may be required for electronic direct marketing (for example, by email, text or automated calls). The exception for existing customers known as “soft opt in” allows organizations to send marketing texts or emails if they have obtained contact details in the course of a sale to that person, they are marketing similar products or services, and they gave the person an opportunity to opt out of marketing when first collecting the details and in every subsequent message. These requirements, like many other requirements under the GDPR apply when CMP is having direct interaction with a person and not necessarily when only providing services to a third-party who subsequently directly interacts with individuals.
If applicable, the right to object to direct marketing must be explicitly offered to the Data Subject in an intelligible manner so that it is clearly distinguishable from other information. A Data Subject’s objection to direct marketing must be promptly honored. If a customer opts out at any time, their details should be suppressed as soon as possible. Suppression involves retaining just enough information to ensure that marketing preferences are respected in the future.
Collection of your Personal Information
In order to better provide you with products and services offered on our sites, CMP or its subsidiary sites may collect personally identifiable information, such as your:
If you purchase CMP or its subsidiary sites’ products and services, we collect billing and credit card information. This information is used to complete the purchase transaction.
We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.
Use of your Personal Information
CMP or its subsidiary sites collects and uses your personal information to operate its website(s) and deliver the services you have requested.
CMP or its subsidiary sites may also use your personally identifiable information to inform you of other products or services available from CMP or its subsidiary sites and its affiliates.
Sharing Information with Third Parties
CMP or its subsidiary sites does not sell, rent or lease its customer lists to third parties.
CMP or its subsidiary sites may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to CMP or its subsidiary sites, and they are required to maintain the confidentiality of your information.
CMP or its subsidiary sites may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on CMP or its subsidiary sites or the site; (b) protect and defend the rights or property of CMP or its subsidiary sites; and/or (c) act under exigent circumstances to protect the personal safety of users of CMP or its subsidiary sites, or the public.
Automatically Collected Information
Information about your computer hardware and software may be automatically collected by CMP or its subsidiary sites. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the CMP or its subsidiary sites websites. Personal data is not collected with the hardware data.
This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.
Security of your Personal Information
CMP or its subsidiary sites secures your personal information from unauthorized access, use, or disclosure.
CMP or its subsidiary sites uses the following methods for this purpose:
– SSL Protocol
When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.
We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.
Children Under Thirteen
CMP or its subsidiary sites does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.
From time to time, CMP or its subsidiary sites may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication.
Changes to this Statement
Effective Date: May 18, 2020
Overview of Services
CMP or its subsidiary sites is an advertising platform specializing in location powered ads. Our Services combine data, technology, and strategy to help advertisers reach the audiences most likely to be interested in their products or services.
Data Collection & Use
We may collect various types of information from connected devices and web browsers using cookies, scripts, web beacons, software development kits (“SDK”), or other similar techniques. These technologies are used to collect digital actions of users that visit and use websites, applications, and connected devices or interact with ads presented on websites and devices of our platform members. We also receive other data (e.g., demographic information and digital identifiers) from third parties or through analytical techniques that we combine with the data we collect or derive through the Services.
The categories of data we collect may include:
We may collect or receive this data from a variety of sources, including over time across different mobile apps, websites, browsers, or Internet-connected devices. We may also receive data related to the location of a device from our platform members and other parties, such as consumer data resellers. We may also receive physical address information from our customers or other third parties, or we may derive address information from other location information we receive or collect from devices.
We may use any of the data we collect and receive for a variety of business purposes including analytics; auditing; research; reporting; attribution; detecting security incidents and illegal, deceptive, or fraudulent activity; service enhancements and other business operations; predicting possible relationships among different browsers and devices; differentiating and/or associating multiple device users as well as associating devices or users with locations such as a household or workplace; frequency capping and other auditing purposes; and in multiple ways to make ads more relevant across various connected devices, such as by inferring potential interests based on web viewing, application use, and device usage activity for advertising purposes.
For instance, we may use location data for proximity or audience advertising. Proximity advertising uses location and other data to present ads based on a device’s current location. Another example would be using location and other data to create “audiences” – groups of Internet-connected devices that are inferred to share similar interests or other characteristics based on the information we collect – to deliver ads that we believe may be more relevant to those audiences. We consider both proximity and audience advertising to be interest-based advertising as described in this policy. We retain data used for interest-based advertising only as long as we have a legitimate business purpose to retain such data, or as otherwise required by applicable law.
We use data collected across different devices and from non-affiliated websites, applications, and devices over time as well as other data described in this policy to provide advertising on behalf of our clients that is relevant to a device’s location and/or interests inferred from this data. This form of advertising is known as interest-based advertising. We may also partner with other ad companies to extend our audiences across different browsers and devices for interest-based advertising purposes.
Mobile Device Choice: You may download the DAA’s AppChoices mobile app, or the TRUSTe mobile app, on your iOS or Android device in order to exercise choice regarding the collection of mobile application use activity for interest-based advertising on this device by us and other companies that participate in those choice tools. Links to those applications are below:
Location Data Choice: The DAA’s AppChoices tool can also be used to exercise choice regarding the collection and use of precise location data by CMP or its subsidiary sites for interest-based advertising purposes. iOS and Android users can limit our collection of precise location data from a device by turning location services off through the settings on that device.
Web Browser Choice: If you would like to exercise choice regarding our, and for other third parties that participate in the DAA Choice Page, collection of web viewing data from web browsers for interest-based advertising purposes on this device, click here.
When you make your choices on your browser or device using these choice tools, we will stop collecting and using data from that browser or device for interest-based advertising on it. We will also stop using data collected from that browser or device on other browsers or devices associated with it, and will stop using data collected from those associated browsers, devices, or elsewhere for interest-based advertising on the opted-out browser or device.
Note that electing to opt out from CMP or its subsidiary sites services will not stop advertising from appearing on your browser or device. It may make the ads you see less relevant to your interests. In addition, note that if you use a different browser or device, erase cookies from your browser, or reset your platform ad identifier, you may need to renew your opt-out choice. In addition, we may still collect data from browsers or devices for non-interest based advertising purposes such as for analytics and reporting purposes, operations, improving our services and frequency capping.
We may share the various types of information we collect and infer about devices and users with our affiliates, third party partners and agents for advertisement targeting, audience extension across different browsers and devices, to make and create offers, for other marketing and advertising purposes, to provide reporting to advertisers and clients, to improve our systems and products, and for other research and analytical purposes.
We may also share data with contractors and service providers who work on our behalf. We may disclose data in response to subpoenas, court orders, or other legal process, or to establish or exercise our legal rights and obligations or defend against legal claims. We may also transfer data in the event of an acquisition or merger with another company, including at bankruptcy.
Our services are not intended for children under the age of 13, and we do not knowingly collect information from children under the age of 13.